Many common SEO mistakes can unintentionally hurt your ranking or visibility. Some of these might seem small details, but they can impact your site’s traffic and performance.
In this article, we’ll go over some of the most common mistakes made by Local SEO Company In London and how to avoid them.
- Not Optimising Your Title Tags
Your title tags are one of the most important elements of your Ecommerce SEO Services UK strategy. They’re what appears in the search results as your page’s headline, and they should be descriptive and keyword-rich. Unfortunately, many people don’t put enough thought into their title tags, resulting in low click-through rates and poor SEO performance.
To optimise your title tags, make sure they’re no longer than 60 characters, include relevant keywords, and accurately describe the content on your page.
- Not Optimising Your Meta Descriptions
Your meta descriptions don’t directly affect your search ranking, but they are still important for SEO. Meta descriptions are the short descriptions that appear under your title tag in the search results, and they should be compelling and keyword-rich.
Like with title tags, many people don’t put enough thought into their meta descriptions, resulting in low click-through rates. To optimise your meta descriptions, make sure they’re no longer than 160 characters, include relevant keywords, and accurately describe the content on your page.
- Not Optimising Your H1 Tags
Your H1 tags are similar to your title tags in that they’re a crucial element of your SEO strategy. H1 tags are used to indicate the headline of a page or article, and they should be descriptive and keyword-rich.
Unfortunately, many people don’t put enough thought into their H1 tags, resulting in low click-through rates and poor SEO performance. To optimise your H1 tags, make sure they’re no longer than 60 characters, include relevant keywords, and accurately describe the content on your page.
- Not Optimising Your Images
Images are an important part of any webpage, but they’re often overlooked for SEO. When optimising your images for SEO, there are a few things you need to do:
First, give your images descriptive file names that include relevant keywords.
Second, make sure to include alt text for your images. Alt-text is a short description of an image that screen readers use for visually impaired people. Search engines also use it to help them understand the content of an image.
In conclusion, several common SEO mistakes can hurt your ranking or visibility. However, you can improve your SEO and get more traffic to your website by avoiding these mistakes.
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